Peso Pluma is not just a name, it’s a movement. With his fresh take on traditional corridos and an unmistakable voice that resonates with a new generation, Peso Pluma has become one of Mexico’s most talked-about artists. Blending regional Mexican music with urban energy, his rise to fame has been nothing short of meteoric. This blog post explores his story, from street sounds to streaming success.
Peso Pluma Biography
Born as Hassan Emilio Kabande Laija on June 15, 1999, in Zapopan, Jalisco, Mexico, Peso Pluma grew up surrounded by the sounds of banda, norteño, and hip-hop. His stage name, which means “featherweight,” reflects both his physical build and a sense of humility, though his musical influence is anything but light.
From an early age, Peso was drawn to music, learning guitar and writing lyrics that reflected both street life and emotional complexity. He began uploading music in his late teens, quickly finding a niche among fans of regional Mexican sounds who were eager for something new.
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Career
Peso Pluma’s career officially kicked off around 2020, though it was in 2022 and 2023 that he exploded onto the mainstream radar. Fusing corridos tumbados, a new style of Mexican balladry with trap, drill, and reggaeton, Peso captured the ears and hearts of Gen Z audiences across Latin America and the U.S.
He gained international recognition with tracks like “AMG” (featuring Natanael Cano and Gabito Ballesteros), “Ella Baila Sola” (with Eslabon Armado), and collaborations with big names like Becky G, Ovy on the Drums, and even DJ Snake. His sound is gritty, real, and unapologetically Mexican, a blend of old-school storytelling with a rebellious modern twist.
He is now widely credited with helping bring corridos tumbados into global music charts, including Billboard’s Hot 100, a historic feat for regional Mexican music.
Peso Pluma Songs
Peso Pluma songs often explore themes of love, heartbreak, struggle, street life, and pride in Mexican identity. Some of his most popular tracks include:
- “Ella Baila Sola” – A viral hit and the first regional Mexican song to enter Billboard’s Hot 10.
- “AMG” – A bold, swaggering anthem with hard-hitting lyrics.
- “PRC” – A catchy blend of sierreño and urban beats.
- “Lady Gaga” – A humorous yet introspective piece showcasing his range.
- “Bye” – A track reflecting emotional depth and romantic vulnerability.
His discography continues to expand, breaking genre boundaries and reaching younger listeners hungry for cultural authenticity.
Peso Pluma Net Worth
As of 2025, Peso Pluma’s net worth is estimated to be $20 million. His income stems from music streaming, sold-out tours across the Americas, merchandise sales, and high-profile brand collaborations.
With more global exposure and increasing crossover appeal, his earnings are expected to grow as he cements himself as a key player in international Latin music.
Family
Peso Pluma’s family is of mixed heritage. His mother is of Mexican descent, while his father reportedly has Lebanese roots, adding an extra layer of multicultural identity to his music and persona.
Although he keeps details about his family relatively private, Peso has spoken about their influence on his upbringing and artistic path, particularly how they exposed him to a variety of sounds that helped shape his unique style.
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Peso Pluma and Nicki Nicole
One of the most talked-about aspects of his personal life was Peso Pluma and Nicki Nicole’s relationship. Nicki Nicole, an Argentine rapper and singer, and Peso became a musical power couple in 2023 after collaborating on music and appearing together in public.
Their chemistry quickly made headlines across Latin America, with fans loving the cross-cultural connection. However, the relationship reportedly ended in early 2024, with both artists citing personal growth and professional focus as reasons for the split.
Despite the breakup, they remain two of the brightest stars in Latin music and have continued to support each other artistically.
Peso Pluma Age
As of June 2025, Peso Pluma is 26 years old. In just a few short years, he’s reshaped the sound of an entire genre and become a symbol of new-age Mexican music. Despite his young age, his maturity and vision have made him a leader in his field.
Peso Pluma Instagram
Peso Pluma’s Instagram (@pesopluma) is a mix of behind-the-scenes footage, tour life, fashion statements, and cultural pride. With over 15 million followers, he uses the platform to connect directly with fans, announce new projects, and showcase his ever-evolving personal style.
From cowboy boots to designer fits, Peso’s Instagram is as diverse and daring as his music, proof that he’s just as much a trendsetter visually as he is sonically.
Final Thoughts
Peso Pluma is redefining what it means to be a Latin music star. He’s grounded in tradition but never afraid to innovate. His voice, both literally and metaphorically, speaks to a generation that’s proud of its roots yet eager to push boundaries.
From barrio tales to Billboard charts, Peso Pluma is on a trajectory that shows no sign of slowing down. His biography is still being written, but what’s clear is this: he’s already become a symbol of pride, rebellion, and cultural evolution.
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